How to Create your Social Media Content

Writing those captions

Do you remember wayyyy back in elementary school when we were first taught how to write an interesting short essay? ✍️

It was: hook, 3-5 key arguments or points, and a conclusion. Then we had to include our references. Ring a bell or have you blocked that from your memory? 😆⁣ ⁣

Well, writing a caption isn’t allll that different. Let me break down my process for you👇⁣ ⁣

🔹HOOK your followers with an interesting statistic, quote, question, etc. This should invite them to WANT to read more. Just make sure it’s relevant to the topic.⁣ ⁣

🔹Provide your insight, story, tips, information as clearly and concisely as possible.⁣ ⁣

🔹ALWAYS include a call to action. What do you WANT your followers to do when they finish reading? Comment below, tag a friend, click the link in your bio, etc. Spell this one out clearly.⁣ ⁣

🔹Tag your relevant businesses or friends & include those hashtags (up to 30)! This is a key way to grow your account with the RIGHT types of followers. Think of hashtags as the yellow pages of Instagram, and incude them in your posts so people can find your business.⁣ ⁣

🔹Geo-tag where relevant! This is another great tool to use to help people find you.⁣ ⁣ What’s a geo-tag? Your location! Adding in your city to your post can help people find you, and increases engagement too.

Oh and SPACE THOSE CAPTIONS OUT. Jumbling a ton of words together makes it harder to read (i.e. remember that kid with the really bad handwriting??) and your audience may give up on reading it.⁣

How to plan out your content

When I first started in social media a few years back, I would spend hours every day trying to create content, write captions, etc. I would get writers block often, because I couldn’t think of anything to say. It was honestly exhausting, and super inefficient.⁣⁣⁣ ⁣⁣⁣

So, I came up with my little system that helps save time & keeps my creative juices flowing – thanks to Google Sheets! By keeping my strategy organized, I’m able to have a great system in place with clients too. 🙌⁣⁣⁣ ⁣⁣⁣

I store my list of content categories, my hashtags, my dates & times to post in a google sheet & update it regularly based on insights, and refreshed hashtag research. This gives me a chance to look at my entire week (or even month) and figure out what to post and when.

Have any other tips or tricks? Let me know!

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